A motorsport CRM built for enquiries, customers and commercial follow-up
RaceOps CRM helps simulator businesses, venues, event teams and motorsport operators manage leads, customers, quotes, projects, bookings and driver relationships from one focused workspace.
Instead of forcing a generic CRM into a motorsport workflow, RaceOps CRM is built around the way simulator and motorsport businesses actually operate: enquiries, demos, hardware sales, QUBIC product interest, events, driver sessions, support follow-up, project delivery and repeat bookings.
What is RaceOps CRM?
RaceOps CRM is a customer relationship and sales operations tool designed for motorsport and simulator businesses. It brings together enquiries, customer records, sales stages, notes, quote activity, project status, driver information and follow-up tasks so teams can see exactly who needs attention and what should happen next.
From first enquiry to repeat visit, RaceOps CRM keeps every customer relationship visible.
Generic CRMs do not understand motorsport operations
A simulator business does not only manage contacts. It manages demo requests, product enquiries, venue bookings, QUBIC leads, simulator builds, driver sessions, Corporate Events, installations, support issues and repeat customers. RaceOps CRM gives those relationships a structure that fits the way the business actually works.
Built around the customer journey
Capture enquiries from website forms, QUBIC product pages, software demos, phone calls, events and direct referrals.
Store customer details, company information, contact preferences, notes, tags, history and relationship status.
Tag customers by interest such as QUBIC, simulator build, Corporate Event, driver training, RaceOps Software, venue install or support.
Track customers through clear sales stages from new enquiry to contacted, demo booked, quote required, quote sent, project active, won, lost or follow-up.
Connect CRM records to quotes, simulator build projects, installation plans and client-facing progress pages.
Create reminders for calls, demos, quotes, installation updates, post-event follow-up and repeat booking opportunities.
Prioritise high-value enquiries based on budget, timescale, product interest, customer type, demo request and urgency.
Show calls, emails, notes, form submissions, quote activity, project updates and staff actions in one timeline.
Group contacts by customer type, venue, product interest, region, event history, simulator ownership or commercial opportunity.
Allow staff to add private notes, handover comments, technical requirements and relationship context.
Where appropriate, connect customers to client portals for quote review, project updates, file uploads and approvals.
Show live CRM metrics such as new leads, hot opportunities, overdue follow-ups, conversion rates and active projects.
From enquiry to long-term customer
Built for the customers Forrest Motorsport actually serves
A pitwall view of every customer relationship
Shows new website, QUBIC, software and event enquiries.
Shows high-value or urgent leads based on budget, timescale and intent.
Shows calls, emails, demos and quote follow-ups due today or overdue.
Shows quotes in draft, sent, viewed, questions and accepted stages.
Shows simulator builds, installations and delivery projects currently underway.
Shows latest notes, form submissions, quote updates and staff actions.
Internal control with client-facing clarity
RaceOps CRM can connect internal customer records to selected client-facing pages, allowing customers to review quotes, upload information, approve decisions and see relevant project progress without exposing private notes, margins or supplier details.
- Private notes
- Lead score
- Tags
- Margin context
- Staff tasks
- Supplier details
- Quote history
- Project status
- Follow-up reminders
- Approved quote information
- Requested actions
- Project milestones
- Shared files
- Decision requests
- Contact details
- Handover documents
- Support information
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Why RaceOps CRM is different
Built around simulator sales, events, drivers, venues and technical projects.
Designed to link customer relationships with quotes, projects and handover.
Keeps demos, quotes, calls and repeat opportunities visible.
Useful for QUBIC enquiries, simulator installs, venues and commercial projects.
Lets teams manage private work while giving clients a cleaner review experience.
Can sit alongside RaceOps Quote, Logistics, Scenario and Assist.