Pitwall OS
The operating platform built for motorsport, simulation and live events
Pitwall OS is a web-based business and operations platform created specifically for motorsport organisations, simulator centres, experience providers and event companies. It brings customer management, equipment, event planning and competition timing into one connected system.
Active Preview
Pitwall OS is currently in active preview. Our first four modules are now being demonstrated and developed: CRM, Assets, Timing and Events. This preview gives users an early look at the workflows, interfaces and functionality we are building.
The next stage of development will focus on strengthening the backend, security, permissions, data protection and comprehensive testing required for controlled beta use.
One Platform For The Whole Operation
Motorsport and simulator businesses have operational requirements that conventional CRM, asset management and event platforms rarely understand.
A customer can also be a driver. A simulator can be an asset, a bookable resource and part of an event installation. Equipment may move between a venue, workshop, storage facility and live event. Competition results need to connect with drivers, sessions, vehicles, tracks and leaderboards. Pitwall OS is designed around these relationships.
Instead of forcing motorsport operations into generic templates, Pitwall OS provides purpose-built tools that reflect how these organisations actually work. The result is a connected operational workspace that can grow from a small simulator venue or mobile events business into a multi-site motorsport organisation.
Previewing Four Connected Modules
CRM
Manage customers, drivers, companies and opportunities
The Pitwall OS CRM is designed to manage the complete relationship between an organisation and the people it works with.
Create and manage records for customers, drivers, companies, venues, suppliers, partners, crew members and event contacts. Keep contact details, notes, activity, project history and operational information together in one structured record.
- Individual and company contact records
- Customer and driver profiles
- Enquiries and sales opportunities
- Communication and activity histories
- Tasks, reminders and follow-up actions
- Event and project relationships
- Venue, supplier and partner records
- Custom fields, tags and classifications
- Workspace-specific data and permissions
- Fast search, filtering and exports
Future development will connect CRM records with bookings, events, assets, projects, timing results and customer-facing portals.
Assets
Know what you own, where it is and whether it is ready
The Assets module provides a central record for the equipment used throughout a motorsport, simulation or events operation.
Manage complete simulators as well as the individual components fitted to them, including PCs, displays, wheelbases, steering wheels, pedals, motion systems, controls, networking equipment, cables, tools, flight cases and event infrastructure.
Assets can be organised by location, category, simulator, kit, storage case, event allocation or operational status.
- Individual asset records
- Parent and component relationships
- Simulator build records
- Serial numbers and product information
- Asset tags and QR labels
- Current location and movement history
- Condition and operational status
- Maintenance and repair histories
- Service, calibration and inspection dates
- Warranty and purchase information
- Event allocation and load-out planning
- Documentation, images and attachments
- Global catalogue data and private workspace records
We plan to expand Pitwall OS with improved ready-built inventories for common motorsport and simulator equipment, while still allowing custom assets, components and one-off builds.
Timing
Run competitions and present results clearly
The Timing module is being designed for simulator venues, esports competitions, promotional activations, driver challenges and live motorsport experiences.
Create competitions, register drivers, record lap times and manage leaderboards from within the same platform used to organise the event.
Timing experiences can be configured around the needs of each event, including permanent venue leaderboards, short competitions, rolling challenges and public displays.
- Driver registration
- Competition and session creation
- Track and vehicle selection
- Lap-time recording
- Fastest-lap leaderboards
- Multiple competition boards
- Class and category filtering
- Penalties and result adjustments
- Public leaderboard displays
- Branded display interfaces
- QR-based driver identification
- Results exports
- Event and customer record connections
- Future simulator and telemetry integrations
Pitwall OS Timing is not intended to replace every professional motorsport timing system. It is a practical competition and leaderboard platform for simulator venues, events and experience-led motorsport activities.
Events
Plan everything from the first enquiry to the final result
The Events module connects the commercial, operational and competition sides of an event.
Create a complete event record, define the venue, assign crew, allocate simulators and equipment, build schedules and keep important information in one shared workspace.
The aim is to give event teams a clear operational picture before, during and after every event.
- Event enquiries and opportunities
- Single-day and multi-day events
- Customer and venue details
- Event schedules and run sheets
- Crew assignments
- Equipment and simulator allocation
- Load-in and load-out planning
- Operational notes and requirements
- Guest and driver registration
- Competition formats
- Timing and leaderboard connections
- Documents, files and attachments
- Tasks, deadlines and checklists
- Post-event reports and follow-up actions
Future versions will introduce more advanced project planning, client collaboration, logistics, crew scheduling and event reporting.
Built For Different People And Environments
Pitwall OS is web-based, working across Windows, macOS, tablets and modern mobile devices without a separate application for every platform. A company director does not need the same screen as an event operator, race director, technician, driver or customer.
- Full management workspaces
- Simplified operator interfaces
- Fast-entry screens
- Mobile crew views
- Workshop and asset scanning views
- Kiosk and driver registration screens
- Public leaderboard displays
- Client-facing event and project pages
Each interface can present the information and controls relevant to the person using it, while still working with the same connected platform and data.
Fast, Practical And Shaped By Real Users
We use an AI-assisted development approach often described as vibe coding. It allows us to move quickly from an operational problem to a working feature, test ideas, track down bugs and adapt functionality in response to real requests.
- Build and evaluate new workflows quickly
- Turn user feedback into practical improvements
- Investigate and correct bugs more efficiently
- Adapt features for different types of organisation
- Test several interface approaches
- Improve existing tools without waiting for major release cycles
- Create specialist functionality that would be difficult to justify in generic software
Our development process is deliberately feedback-led. We want simulator operators, event teams, technicians and motorsport organisations to tell us what is missing, what creates unnecessary work and what would make their operation easier.
Vibe coding helps us develop quickly, but it does not remove the need for engineering discipline. Security, structured testing, documentation and controlled releases remain essential parts of taking Pitwall OS from preview to a dependable production platform.
What Happens After The Preview?
The current preview demonstrates the platform's direction, interfaces and core workflows. The next stage is not simply adding more visible features — our priority is preparing the underlying platform for secure and reliable use.
- Backend architecture and database hardening
- Secure authentication
- Role-based permissions
- Workspace and customer data separation
- Protection of sensitive records
- Input validation and access controls
- Audit and activity logging
- Backup and recovery procedures
- Error handling and performance monitoring
- Automated testing
- Manual workflow testing
- Cross-browser and cross-device testing
- Controlled beta testing with selected users
- Documentation and onboarding guidance
Until this work has been completed and verified, Pitwall OS should be considered preview software rather than a finished production service. This transparent development process allows us to demonstrate progress, collect useful feedback and improve the platform while maintaining a clear distinction between a functional preview and a production-ready system.
Where Pitwall OS Is Heading
CRM, Assets, Timing and Events are the foundations of a much broader operational platform.
Over time, we plan to introduce additional connected functionality for projects, bookings, logistics, simulator management, telemetry, driver development, engineering, communications, documents, reporting and customer-facing services.
The platform will also expand its shared catalogues and ready-built inventories, helping organisations add recognised equipment, simulator components, vehicles, circuits, venues and operational resources more quickly. Users can start with trusted catalogue information, then add their own pricing, serial numbers, configuration, location, maintenance history and business-specific details.
AI Where It Is Genuinely Useful
Artificial intelligence will be introduced where it can reduce administration, improve data quality or help users make better use of their information.
- Turning an event brief into tasks and checklists
- Suggesting required equipment from an event specification
- Identifying missing or incomplete asset information
- Helping users search records using everyday language
- Producing event summaries and post-event reports
- Detecting possible duplicate records
- Assisting with data classification
- Extracting structured details from documents
- Suggesting maintenance or preparation actions
- Helping teams understand operational trends
AI will support the user rather than obscure important decisions. Critical actions, permissions and business records will remain visible and controllable. We do not intend to add AI simply as a marketing label — it will be used where it provides a clear operational benefit.
Designed From Real Motorsport And Event Experience
Pitwall OS is being developed from direct experience of running simulator venues, building and maintaining simulator equipment, supporting motorsport customers and delivering live events. That experience shapes the details.
It influences how equipment is grouped, how simulator components are connected, how drivers are registered, how leaderboards are displayed, how event teams work and how information needs to move between the office, workshop, venue and competition floor. Pitwall OS is not generic software with motorsport terminology added afterwards.
Help Shape Pitwall OS
We are looking for simulator centres, motorsport organisations, experience providers and event companies that would like to follow the project, review the preview and contribute practical feedback.
Tell us about the systems you currently use, the repetitive work you would like to remove and the specialist functionality your organisation needs. Your feedback can help shape the next stage of Pitwall OS.